Pipay
Branding · Data Analysis · Wireframing · Prototyping
Pipay is a playful digital piggy bank designed to help kids and young teens build real financial awareness without needing cash. Through a responsive pig avatar and a clear parent-child connection, Pipay turns saving, earning, and smart spending into a rewarding, personalized experience.
The Challenge
Turning Digital Coins Into Real-World Lessons
In a cashless world, it’s harder than ever for kids and teens to understand what money really means. How can we build digital habits that feel tangible, personal, and fun while still giving parents an active role in the process?
The Solution
Smart saving with emotional feedback
A fully digital piggy bank, reimagined as a customizable avatar that reacts to user behavior and grows with the user. From chores to goals, every step is visual and meaningful.
Thomas Stanley
Age | 16
Location | London, UK
Education | Secondary School Student
Family | Lives with parents and two siblings
“I like when I get to decide what to do with my money – feeling in control and independent.”
Pain Points
Doesn’t fully understand how much things cost or how saving works.
Easily loses track of allowance or digital money when it’s abstract.
Traditional banking tools feel boring or “for adults”.
Relies on parents for money but wants more control and independence.
Goals
Feel more independent and in control of small purchases.
Learn how to set goals and save up on his own terms.
Understanding the value of money when money isn’t physical.
Claire Stanley
Age | 42
Location | London, UK
Occupation | Real Estate Consultant
Family | Married, mother of three
“I want my kids to learn how to manage money – but without me needing to be the bank, the budget planner, and the bad guy.”
Pain Points
Constant requests for money, often at inconvenient times
Difficulty teaching financial responsibility without constant negotiation
Wants visibility and control without micromanaging
Feels digital money makes spending too easy and abstract for kids
Goals
Encourage her children to build healthy money habits from a young age
Set clear rules and limits while still giving them freedom
Stay informed about their spending without needing to check in constantly
Use a tool that’s intuitive, respectful, and easy to integrate into family life
Research Insights
With Pipay, saving money becomes part of a teen’s everyday life, not just something parents tell them to do. Through digital empathy and interaction, young users learn to manage money with confidence and clarity.
Engagement Through Emotion
Younger users respond to visual feedback, emotional interaction, and clear goals.
Trust & Guidance
Parents want tools that feel trustworthy, educational, and easy to use.
Thoughtful Interaction
Both groups benefit from an experience that feels playful yet mature.
Goals
Make digital money feel visible, emotional, and engaging.
Allow kids to track their own progress and feel ownership.
Keep parents in the loop without micromanaging.
Color & Typography
Regular / Medium / Italic / Bold
Rubik
Reflection
Pipay is more than just an educational tool, it’s a way to build positive habits that last. As a designer, I wanted to show that even abstract concepts like “financial literacy” can be felt, seen and owned and that design can make something as grown-up as budgeting feel like part of growing up.
