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lielatsraf

Designing

thoughtful

Experiences

Product designer specializing in

complex systems & large-scale platforms

Web & Mobile

Circuit Calculator

An infrastructure assessment tool designed for professionals to evaluate transformer room requirements and accelerate critical electricity infrastructure growth.


Web & mobile

AI Chatbot

A redesigned customer chatbot that strategically guides users from inquiry to action through multi-modal input. The interface solves a critical conversion challenge – transforming information-seeking behavior into measurable task completion.


Web & App

OTP Login

A passwordless sign-in flow for the Ministry of Defense Rehabilitation Department. The experience turns a sensitive identity check into a calm, guided process.


Web & mobile

Israel Electric Corporation

A large-scale digital ecosystem for IEC, delivering a unified user experience across web and mobile platforms, including services flows, and advanced energy management tools.


saas

IronBrain

IronBrain is a start-up revolutionizing the defense industry through cutting-edge AI technologies that forge a smarter and safer future.


SAAS

Movence

Movence is a smart relocation platform that empowers users to plan moves with confidence, guided by real-time insights and global community wisdom.


mobile

Pipay

Pipay is an interactive app designed to introduce children to financial literacy in a tangible and educational way while understanding the value of money.


mobile

Uppr

Uppr is a mobile app designed to empower users to creatively upcycle household waste into functional and trendy DIY items.